Every company will be asking themselves – how do we retain our base and expand to include new customers who may have very different needs, technology appetites, socio-economic status and monetary means?

If you are part of the University of Michigan community, a simple “Go blue!” is enough to signal one’s membership in this exclusive club.

Super Bowl advertisement teasers are being released and it is obvious that packaging is proudly prominent.

5 takeaways from the conference that debunk common misconceptions we hear from brands.

A grim and uncertain economic outlook is forcing companies to reconsider their plans for the coming year.

Three packaging superpowers that go beyond the obvious.

In the current world of soundbites, social media saturation and product wars fought on TikTok, the most important thing a pack needs to do to make the sale is STOP a consumer…

Sterling investigated annual reports across the CPG industry to identify 4 critical trends in how leaders are addressing sustainable packaging.

Your brand needs a name. So, what do you do?

Engaging in social causes can be perilous for brands – but it is both essential and possible by following some simple principles.

As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level.

This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future.

Now is the time to find new opportunities to connect and evolve.

Without empathy, we can never really understand people’s relationships to brands.

With increased importance of brands in their lives, consumers are extending the trust they place in them.

With the spread of COVID-19, e-commerce has become a lifeline for many who are avoiding stores.

As the entire world is experiencing a global pandemic, health and wellness is evolving once again.

Three days, 1,400+ vendors, and samples galore.

Work. Life. Balance.

In an age of waning attention spans, hit shows have captured the sustained attention of millions around the world.