Quest

Quest Nutrition, a pioneer in the world of protein, was in the midst of an ambitious and rapid innovation period. As they expanded into new aisles, categories, and occasions, they needed an intuitive design system that helped customers navigate their growing portfolio while showcasing the true deliciousness of their offerings.

With input from customers, close collaboration with the Quest team, and a robust analysis of the evolving protein landscape, we created a new identity system that unified the brand visually and dialed up appetite appeal through bold photography and playful iconography. We delivered a refreshed brand logo and a comprehensive toolkit to support future innovation and line extensions.

The result: a crave-worthy shelf presence that deepened consumer connection while keeping the true hero—protein—at the heart of the brand.