The new natural
Brand Positioning, Visual Identity, Packaging Design
J.R. Watkins, America’s original maker of natural remedies for home and body, was ready for a refresh. A beloved brand for generations, it was time to better connect with millennial shoppers without leaving loyal consumers behind. Breathing new vitality into this 150-year-old brand was a welcomed challenge.
With so many natural and nostaligia-inspired products hitting the shelf, we looked to find a compelling, ownable space founded in the brand’s authentic apothecary roots. The outcome is a timeless, romantic line that fits beautifully with today’s consumer’s desire for curated products they can set out for all to see.
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