Beyond the Beach
The Corona Summer campaign has sizzled every Summer – their key selling season. To continue the momentum, Corona challenged us to push their “beach in a can” concept for their latest summer packaging across the full line of Corona Extra and Corona Light.
The result? A collectible limited-edition series that kept surprising consumers with new summer nostalgia each time they picked up a six pack. One pack might feature a hammock design while another dons Adirondack chairs. Thanks to the new designs, summer love for the beach-inspired beverage has stayed strong for yet another season.
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