We are a brand design consultancy based in NYC and San Francisco. For over 25 years, our design, strategy, and innovation teams have been working to bring brands to life across the entire ecosystem of experiences.

We’ve done it for super heroes and super causes, organic farmers and information miners, bricks and mortar and digital destinations, cosmetics, condoms, and cornflakes – the tried and true and the disruptive trailblazer.

Whether building new brands or helping iconic brands adapt to the dynamics of the new world, our highly collaborative process gets us to the big idea fast. We have developed an actionable approach to building brands that creates a better informed story to connect with consumers and drive real business results.


What we do:

  • Consumer Research
  • Brand Muse Definition
  • Journey Mapping
  • Equity Evaluation
  • Brand Positioning
  • Portfolio Architecture
  • Naming
  • Messaging Strategy
  • Brand Identity
  • Visual Language
  • Packaging
  • Environmental
  • Digital & Social
  • Experiential
  • Production
  • Brand Training
  • New Brand Creation
  • Ideation & Prototyping
  • Pipeline Development
  • Trend-casting