Does your brand have a muse?
A Muse inspires organizations to make informed choices that build emotional and behavioral loyalty with powerful human storytelling.
Protect Your Brand from Creepy.
While dynamically inserted ad content is effective and growing in popularity, total projected revenue for podcast advertising is expected to top $4B in 2024, this took customized content to a whole new level.
No Substitutes.
In a world where shoppers don’t have time any longer to inspect actual products, brands matter even more.
Expo West Isn’t About Food at All
Expo West is an inspiring homage to the power of brand and the potential in good branding.
The State of the Union: American Consumers Should and Will Hold Companies Accountable
President Biden talked about how some companies are trying to pull a fast one and hoping you won’t notice. The American consumers are tired of being taken advantage of.
Fintech Confusion
Every company will be asking themselves – how do we retain our base and expand to include new customers who may have very different needs, technology appetites, socio-economic status and monetary means?
The University Brand
If you are part of the University of Michigan community, a simple “Go blue!” is enough to signal one’s membership in this exclusive club.
Give the Label to me, Don’t Keep it a Secret.
Super Bowl advertisement teasers are being released and it is obvious that packaging is proudly prominent.
Five Myths About Consumers’ Relationships With Sustainable Brands
5 takeaways from the conference that debunk common misconceptions we hear from brands.
Branding for the Looming Recession
A grim and uncertain economic outlook is forcing companies to reconsider their plans for the coming year.
Stop, hold, close is dead. Long live stop, stop, stop.
In the current world of soundbites, social media saturation and product wars fought on TikTok, the most important thing a pack needs to do to make the sale is STOP a consumer…
How are CPG Leaders Reaching Sustainable Packaging Goals?
Sterling investigated annual reports across the CPG industry to identify 4 critical trends in how leaders are addressing sustainable packaging.
Why Do Some Brands Flounder when it Comes to Social Causes?
Engaging in social causes can be perilous for brands – but it is both essential and possible by following some simple principles.
5 Sustainability Practices Brands Should Consider
As we see climate change prioritized at the government level, here are 5 sustainability “practices” we believe brands should consider to help contribute to the effort at the commercial and human level.
30 Years of Building Equity
This year marks the 30th anniversary of BEES®, which has helped hundreds of brands identify their visual equities and create a vision for leveraging these assets in the future.
Providing Meaningful Messaging During a Pandemic
Now is the time to find new opportunities to connect and evolve.
Empathy in an Isolated World
Without empathy, we can never really understand people’s relationships to brands.