NO MORE

Our client, a coalition of top-ranking executives from the Country's leading corporations, advocacy and service organizations, approached Sterling with the challenge of creating the public face of their unprecedented initiative— a program designed to galvanize change and unify all people, organizations, companies and communities around bringing an end to domestic violence and sexual assault (DV/SA).

To this end, Sterling developed the groundbreaking name, visual identity and application strategy for NO MORE.

At the heart of this identity is the Vanishing Point— a powerful symbol rendered in a custom-formulated shade of blue, designed to signal broad social change (akin to the ubiquitous ribbon in the cause space). It stands for hope— a light at the end of tunnel and a safe, inclusive, stigma-free zone for discussion in the charge to eradicate DV/SA.

Our work:
Naming, visual identity, communications design, application strategy and guidelines