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Kleenex
Sterling helped Kleenex bring a new brand vision to life across all its communication materials, including packaging. As the brand expanded into new categories, it was having trouble applying existing packaging guidelines that focused around the box format and the tissue category.

Sterling was charged with and successfully executed a new global identity for Kleenex, including the development of a new brand architecture system to work across all the offerings. We re-drew the Kleenex logo, reviving the character of the original with a more lively appeal and created a toolbox of design elements, including a series of graphic icons that communicated the functional benefits of Kleenex products.

Our work: Visual strategy, identity design
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