Sterling’s design team led the dramatic restaging of this iconic juice brand on every supermarket shelf.
The market situation had become confusing - with every brand of orange juice employing similar design cues, finding Tropicana was a challenge. Beginning with an intensive design exploratory, the Sterling team quickly began to isolate the orange and the straw as a key symbol for the brand.
The new design celebrates Tropicana Pure Premium’s superior quality and taste, creates a clearer shopping experience, and helped Tropicana reassert its leadership position in juices.
Our Work:
Consumer insights research, brand equity study, visual territories, brand design system, packaging, identity
