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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Source: https://www.youtube.com/watch?v=b4Ze4MD6M9Q</image:caption>
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      <image:caption>Source: https://www.youtube.com/watch?v=zTUJjKC6OHA</image:caption>
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  <url>
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    <loc>https://www.sterlingbrands.com/news/the-unsung-power-of-packaging</loc>
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    <lastmod>2022-05-16</lastmod>
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  <url>
    <loc>https://www.sterlingbrands.com/news/how-are-cpg-leaders-reaching-sustainable-packaging-goals</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-19</lastmod>
    <image:image>
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      <image:title>News - How are CPG Leaders Reaching Sustainable Packaging Goals?</image:title>
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      <image:title>News - How are CPG Leaders Reaching Sustainable Packaging Goals? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Image Source:  https://www.benjerry.com/values/issues-we-care-about/climate-justice/</image:caption>
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      <image:caption>Magnum® ice cream collaborated with SABIC to introduce 7 million ice cream tubs made from food-grade recycled plastic that traditional recycling methods could not previously achieve. Magnum is encouraging all pleasure seekers to indulge in “true pleasure, responsibly.”</image:caption>
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      <image:title>News - How are CPG Leaders Reaching Sustainable Packaging Goals?</image:title>
      <image:caption>Smarties® is now the first global confectionery brand to switch to 100% recyclable paper packaging. By adapting existing manufacturing lines to allow for the careful handling required for paper instead of plastic, Smarties is removing 250 million plastic packs sold every year.</image:caption>
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      <image:caption>Naked’s® entire juice and smoothie range is the first juice/smoothie brand in grocery retail to achieve 100% rPET compliance. rPET is recycled polyethylene terephthalate – a finite resource that we can grow if we do our part in recycling and increase the available supply. Naked® has since been divested from the PepsiCo portfolio.</image:caption>
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      <image:caption>LifeWtr™ also made the switch to 100% rPET in 2020.</image:caption>
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      <image:caption>Aquafina® water will switch to aluminum can packaging in U.S. food service outlets, and Bubly™ sparkling water will no longer be served in plastic bottles.</image:caption>
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      <image:caption>P&amp;G reduced packaging material per consumer use by 12% in 2020 and is continuing this progress with EC30, P&amp;G’s innovative new brand that transforms shampoo, body wash, laundry, and other cleaning agents by eliminating 80% of water weight and 75% associated emissions. If broadly adopted, it could help reduce 12 million pounds of CO2 from the 100,000 trucks that ship 800 million gallons of water in millions of these products.</image:caption>
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    <image:image>
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      <image:caption>Tide Eco-Box is an e-commerce solution that reduces the weight and amount of plastic used per package with a re-engineered formula. It offers more cleaning per drop than the original Tide liquid detergent. The cleaning agent is packaged in a shipping-safe box made with 60% less plastic, eliminating the need for secondary re-boxing or bubble wrap.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1634224298853-HN2JTQR9HPX65TGG1E9T/Screen+Shot+2021-06-01+at+9.59.25+AM.png</image:loc>
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      <image:caption>Johnson &amp; Johnson replaced all plastic pumps on baby products with less than 500 ml volume with a flip-top cap, resulting in approximately 24 million fewer pumps going to landfills.</image:caption>
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      <image:caption>Michelob® ULTRA partnered with refillable glass bottle marketplace start-up Conscious Container® to launch the “Refill My Beer” program. Consumers who purchased participating products could return empty bottles to Conscious Container bins to be sanitized, inspected, refilled, and recirculated. Recirculated bottles are approximately 5 times less carbon intensive when compared to one-way glass bottles.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-03-10</lastmod>
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  <url>
    <loc>https://www.sterlingbrands.com/news/5-sustainability-practices-brands-should-consider</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-13</lastmod>
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      <image:caption>Image Source: https://us.oatly.com/</image:caption>
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      <image:caption>Image Source:  https://www.benjerry.com/values/issues-we-care-about/climate-justice/</image:caption>
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      <image:caption>Image Source: www.patagonia.com</image:caption>
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      <image:caption>Image Source: https://www.madewell.com/</image:caption>
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      <image:caption>Image Source: https://www.dove.com/us/en/deodorants/refillable-deodorant.html</image:caption>
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      <image:caption>Michelob Ultra Beer is utilizing the same aluminum as used in Apple Macbooks, using a new “carbon-free” process that eliminates greenhouse gases. The specialty metal comes from a joint venture between Rio Tinto and Alcoa Corp., called Elysis, which has counted Apple Inc. among its backers. Image Source: https://www.bloomberg.com/news/articles/2021-01-15/michelob-ultra-beer-cans-go-green-with-aluminum-used-in-iphones</image:caption>
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      <image:title>News - 5 Sustainability Practices Brands Should Consider</image:title>
      <image:caption>Image Source: www.seedlipdrinks.com</image:caption>
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    <lastmod>2021-02-06</lastmod>
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      <image:caption>The Andrex Puppy (so famous there is a waxwork at Madame Tussauds in London) / Andrex Packaging for UK, Switzerland, Israel.</image:caption>
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      <image:caption>Consumer Drawing</image:caption>
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      <image:caption>Alka Seltzer’s Speedy retired in 1964, but was still loved in 2010 and reprised in ads as a result</image:caption>
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      <image:caption>Consumer drawings and our design stretch exercise indicated all the equity and potential lay in the effervescent tablets, which became the focal point of the new identity</image:caption>
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      <image:caption>A diagnostic and projective research technique to inform brand and packaging redesign by classifying visual brand equities and defining their future role.</image:caption>
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      <image:caption>A method that brings to life the target audience by using rich online and in-person qualitative research.</image:caption>
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      <image:caption>A practice designed to provide frameworks that can fuel growth and help your brand come alive and thrive.</image:caption>
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      <image:caption>An agile methodology that gets to big ideas faster by leveraging a cross-functional team with iterative and interactive work streams.</image:caption>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sterlingbrands.com/askrey</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/9aa4f19f-fe93-458e-b6fa-9181a45bb9b5/Rey_Chapter+5_Carousel+Image+1.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“These rigid and (yes) durable plastic standing bags are absolutely non-recyclable. From laundry detergent, to too many food items to count, these bags are an enormous issue. We need companies to go back to wax paper or foil-lined paper bags free of PFAS, or to use glass/metal much more often. I feel we as consumers need to demand some of our more eco-friendly and so-called sustainable brands, such as Seventh Generation and Puracy, to do so much better when it comes to packaging. Less plastic is still not no plastic or plastic-free. Tetrapaks would still be a better option as they’re labeled recyclable.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/58a4a629-466c-4f33-8c21-c56229b146ec/Rey_Chapter+5_Carousel+Image+2.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“I’m a true believer that biodegradable bulbs need to be created ASAP! I would love to change all the bulbs in my home to something like that.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/06024dcf-1109-49c1-b093-d69c7ed63d7c/Rey_Chapter+5_Carousel+Image+3.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“I wish these clamshell produce containers were made from a paper, cardboard, or mushroom material. Then they would be more likely to be recyclable or at least biodegradable upon disposal.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/211fbe68-2cd8-478f-b367-15d4beb643a7/Rey_Chapter+5_Carousel+Image+8.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“I love going to farmer’s markets and bulk/natural food stores or grocery co-ops that have you bring your own packaging or offer compostable packaging. An example of something I buy from a store with a bulk section whose packaging I like is Equal Exchange coffee. While you can also bring your own container to dispense the coffee beans or grounds into, they have compostable tin tie bags available as well that highlight the sustainability of the coffee itself and that have clear instructions for how to dispose of the bag sustainably.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/add6a441-d808-4776-8d54-fd1fc5ddd8b6/Rey_Chapter+5_Carousel+Image+7.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“All the personal care items, especially face creams, sunblock, and cosmetics, are packaged in so much plastic that isn’t recyclable. And the pumps for some of the creams, soaps, and lotions could potentially be reused vs. thrown away.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/f4454236-fcce-4cf4-b862-9250fa068033/Rey_Chapter+5_Carousel+Image+4.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“My deodorant is not sustainable because it is single-use, large plastic device. I would make it smaller, from recyclable plastic, less harmful for the environment manufacturing process including better chemicals, and a recyclable plastic shell.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/7a452c79-f3ed-4091-a681-401fd0975d69/Rey_Chapter+5_Carousel+Image+5.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“An example of a single-use plastic in my home is cat treat bags, which often have some kind of plastic-covered foil lining on the inside that I think could be recycled if it wasn’t so enmeshed with the plastic. Cat treats could be made more sustainable by using parts of animals that are usually butchered out and wasted when animals are processed into meat for human consumption, and it would be great if they came in reusable containers that could be taken back to the pet food store and refilled there, or at the very least in packaging that could be recycled.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/3471c23b-5faa-45bf-9d71-027e3f878a29/Rey_Chapter+5_Carousel+Image+6.png</image:loc>
      <image:title>Ask Rey</image:title>
      <image:caption>“I use PetPlate fresh food for my two dogs. It has been a great healthy food option for them, resulting in an improvement in their allergies. However, the food is individually proportioned to containers each of which is A LOT of waste. I wish there was an alternative option to reduce the amount of single-use plastic. I do end up reusing the containers but can’t reuse every one as it takes up a lot of room. I clean and recycle them but wonder how many are actually recycled vs. going to a landfill.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/49fc089f-2876-4588-b92d-5a1dc8a93528/Question+1+Visual.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/dd0b8c00-f831-4522-a126-de0b6698ff8e/Question+2+Visual.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/e04e79e0-2394-460b-a631-bf30c7c67231/Speedy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/09a7efd5-ff4b-4c74-a25b-13bff504a9fa/Real-Time.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/19e5c1b7-b153-441b-80a8-9a9ef1164907/Quality.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/38dad150-0ebf-4250-87a7-c11404889b8b/Interactive.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/cookie-notice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/privacy-gdpr-notice</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-04</lastmod>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/limelight</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772624683-8LN013VNJ1ROFWNR6889/Sterling_Limelight_2.jpg</image:loc>
      <image:title>Work - Limelight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772861019-APQX3DMSK7DPOTKR6MXQ/Sterling_Limelight_5.jpg</image:loc>
      <image:title>Work - Limelight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772784067-8F3HD2VMDINT5YHPURSN/Sterling_Limelight_6.jpg</image:loc>
      <image:title>Work - Limelight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772963154-PMFIJ5LJROKHEPL6M67R/Sterling_Limelight_8.jpg</image:loc>
      <image:title>Work - Limelight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772475841-AEG76PNTEXUB5LXU8F5M/Sterling_Limelight_.jpg</image:loc>
      <image:title>Work - Limelight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772687387-UAULI3ZOHRZWSXR7LW8W/Sterling_Limelight_4.jpg</image:loc>
      <image:title>Work - Limelight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1602772928282-VV65XTI9T3TYGGJFX712/Sterling_Limelight_7.jpg</image:loc>
      <image:title>Work - Limelight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/cwea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/14fb9b87-77a0-47af-86af-510150243100/CWEA_CaseStudy-01.png</image:loc>
      <image:title>Work - CWEA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1616448581295-43NW26EH6EQ28IY49ZTP/CWEA_CaseStudy-03.png</image:loc>
      <image:title>Work - CWEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1616449918901-PJKN3T5ZX44BLBTQ91LG/CWEA_CaseStudy-02.png</image:loc>
      <image:title>Work - CWEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1616448613688-C926M77NDV8IEVWMDX0Y/CWEA_CaseStudy-04.png</image:loc>
      <image:title>Work - CWEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/0c5dea39-038e-4e00-8565-f92f530afa0a/CWEA_CaseStudy-07.png</image:loc>
      <image:title>Work - CWEA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/43264840-5fe8-4b7a-9670-753d405cb9b7/CWEA_CaseStudy-06.png</image:loc>
      <image:title>Work - CWEA - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1616449506960-6MKMK05UXOCKGM0IVU1X/CWEA_CaseStudy-08.png</image:loc>
      <image:title>Work - CWEA</image:title>
      <image:caption>CWEA: Before &amp; After</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/plenity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/12ca52b6-c0f0-47df-b873-74fd1e2e5716/Plenity_Sterling_03.jpg</image:loc>
      <image:title>Work - Plenity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/c2365534-ef15-4e7f-a09d-61364ffb0ba8/Plenity_Sterling_02.jpg</image:loc>
      <image:title>Work - Plenity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/186aeed5-22f0-47c9-94d0-ffe7d1ba6e9d/Plenity_Sterling_05.jpg</image:loc>
      <image:title>Work - Plenity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/5320b75e-6b3b-445d-9041-75bc30af076d/Plenity_Sterling_04.jpg</image:loc>
      <image:title>Work - Plenity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/e8270b6a-fb36-4a4c-a2b3-333e8b3ce61b/Plenity_Sterling_01.jpg</image:loc>
      <image:title>Work - Plenity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/ca441682-a4e8-4519-ba63-9ae6604cc569/Sterling_Plenity-tablet.jpg</image:loc>
      <image:title>Work - Plenity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/fe089a44-483f-4bcb-95df-f230aaaec72a/Plenity_CaseStudy_Website.jpg</image:loc>
      <image:title>Work - Plenity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/d9ca415c-dbf6-4c7f-a3c2-3ced9ad933d6/Plenity_CaseStudy_Website_2.jpg</image:loc>
      <image:title>Work - Plenity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/e35e830f-b9d7-4452-ad4d-7e7d230e2695/Plenity_CaseStudy_IG_.jpg</image:loc>
      <image:title>Work - Plenity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/232606cc-1c8e-4f56-915d-7e4c796322fe/Plenity_CaseStudy_IG_2.jpg</image:loc>
      <image:title>Work - Plenity</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/alcon-precision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/7cfcf459-d442-48fd-8f04-c35985ea7d22/Alcon_website_web2.jpg</image:loc>
      <image:title>Work - Alcon Precision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/3279d1b0-3953-4517-aa21-1f918087c9a9/Alcon_website_iPad_web_scaled.jpg</image:loc>
      <image:title>Work - Alcon Precision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/29e35f93-07c1-4f95-be7d-66d426ec202d/Alcon_Precision_Waiting_Room.jpg</image:loc>
      <image:title>Work - Alcon Precision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/0e301fd6-70a9-4b15-ae53-11975da36d76/Alcon_charger_web_scaled.jpg</image:loc>
      <image:title>Work - Alcon Precision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/3b3689d1-1b0a-41c4-ba04-8c689507abf4/Alcon_sunglasses_web.jpg</image:loc>
      <image:title>Work - Alcon Precision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/09864342-1384-4bc3-8f6d-c66b879c9243/Alcon_Precision_web_01_v2.jpg</image:loc>
      <image:title>Work - Alcon Precision</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/burger-king</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/dd742589-f173-4429-94b5-f4cf9ae7caa4/ChKing.gif</image:loc>
      <image:title>Work - Burger King</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/74ea8101-76b0-4258-9557-fda9d462313f/1640099494902.jpeg</image:loc>
      <image:title>Work - Burger King - Make it stand out</image:title>
      <image:caption>Photo by Cole Saladino for Thrillist: https://www.thrillist.com/news/nation/burger-king-free-whopper-deal-new-fried-chicken-sandwich</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/b5aaf8bf-669e-4e34-b2bc-0e90112f9179/1640109868944.jpg</image:loc>
      <image:title>Work - Burger King - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/7d07c704-44c7-45a6-aa83-648e878c0a6a/1640109599647.jpg</image:loc>
      <image:title>Work - Burger King - Make it stand out</image:title>
      <image:caption>Source: Burger King</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/f20edc4f-e145-4dde-a199-243462db0fb5/1640109576165.jpg</image:loc>
      <image:title>Work - Burger King - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/9e9cc367-f573-49b7-817d-21fb17ef5d55/BKGif.gif</image:loc>
      <image:title>Work - Burger King - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/d9172a8a-2d26-42fd-b8bf-f943997ade87/BK_ChKing_Casestudy-09.jpg</image:loc>
      <image:title>Work - Burger King - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/78ffe53d-7c8a-4072-8ceb-9c2499ab593f/BK_ChKing_Casestudy-07.jpg</image:loc>
      <image:title>Work - Burger King</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/late-july</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-20</lastmod>
    <image:image>
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      <image:title>Work - Late July - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/8fa3bbf2-65c1-4a04-a199-82ca415796e4/Wild-Posting.jpg</image:loc>
      <image:title>Work - Late July - Make it stand out</image:title>
      <image:caption>Source: Burger King</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/6963aef2-b0dd-44f9-a762-d8ae4d99ee51/Illustrations-1.jpg</image:loc>
      <image:title>Work - Late July - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/db28bfde-a54e-4bf7-b8b6-b9818c918945/Jalapeno-Render.jpg</image:loc>
      <image:title>Work - Late July</image:title>
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    <loc>https://www.sterlingbrands.com/work/earnin</loc>
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    <lastmod>2023-08-14</lastmod>
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      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/8403e308-6122-47d9-ab51-bff51d56727e/EarnIn_App.jpg</image:loc>
      <image:title>Work - EarnIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/4cade339-7ac6-4673-93b5-390edf803cc0/Earnin_Logo_16x9.gif</image:loc>
      <image:title>Work - EarnIn</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/ffa529e6-98f0-4b06-8340-3fe43c93e905/EarnIn_CaseStudy_Website.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/c7746869-03fe-4f8e-ad4d-74eb4836d983/EarnIn_App_2.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/971f8571-ae8b-4129-92ee-0869cce27cb2/Sterling_Earnin_01.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/27584c82-8b35-424e-b960-faa081fc730e/EarnIn_App_Home.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/a446db47-c199-45de-b7d5-9e42519208b5/Blog_Header.png</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/d4b2eab4-d497-4b4f-947c-14392915653b/EarnIn_Mori.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/b11f43e5-859d-4e35-b39f-398be2a811f6/EarnIn_CaseStudy_IG.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/75372acc-6319-4b92-9acc-979344180c9c/EarnIn_CaseStudy_IG_3.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/7eee2206-0a21-410e-8227-0ff5d4d855a8/EarnIn_CaseStudy_Facebook.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/5000bb67-3167-42ed-bec2-6fc80048739a/EarnIn_Billboard_2.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/caf07253-47ba-43d5-b7ef-dfb0f8ad08a0/EarnIn_Laptop2.jpg</image:loc>
      <image:title>Work - EarnIn - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.sterlingbrands.com/work/albertsons-own-brands</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-12-17</lastmod>
    <image:image>
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      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/f1943923-68b7-4884-91ce-4067ffbec9c5/Sterling_Website_Overjoyed_2.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/16a165f3-fcc6-4e87-918e-0526adcc84bb/1725463011968.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/9daaa478-1d90-482d-8781-d009b297d9ef/c77328cd-794b-4970-a2dc-a236a3c83d24.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/3fc57aeb-5fdb-4625-9ea0-97d322982e95/2fb988de-75e1-4508-81d5-2db5b1ec9f55.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1bb1c42c-b642-41d8-ac79-1d04840ec9d5/SB_ALB_Web_Version1_081523_OO+%281%29.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/3575ad16-3c18-4e78-85cc-d4ea962c7293/SB_ALB_Web_Version1_081523_SOL.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/f8c88f5d-5fd3-4e04-9bf4-f4d0589698d3/SB_ALB_Web_Version1_081523_ON_1.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/a2ef8123-2968-4144-b27e-dfbc24b7d611/SB_ALB_Web_Version1_081523_ON_2.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/489a6dbc-dc45-4fd4-b8c5-97d9ec4a6c78/SB_ALB_Web_Version1_081523_WFB.jpg</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/174e44da-ca96-4aca-ac5e-5e7d35eb2c1b/SS_Campaign_ForWebsite_alt.png</image:loc>
      <image:title>Work - Albertsons Own Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sterlingbrands.com/work/the-hershey-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/df31232b-a775-4c26-9669-444eeee4ca67/Hershey_WebCaseStudy_KitKat_Logo.png</image:loc>
      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/15d98934-2e58-4ab3-b01c-4c6beded8d0c/Hershey_WebCaseStudy_KitKat1.png</image:loc>
      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/3084422b-d128-439d-be70-5da5934c22cb/Hershey_WebCaseStudy_KitKat2.png</image:loc>
      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/9ba0778b-2bfe-4d5d-8291-ea050e1fca08/Hershey_WebCaseStudy_Twizzler_Logo.png</image:loc>
      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/9f22656e-8161-4581-a508-1ad1e2f3a111/Hershey_WebCaseStudy_Icebreaker.png</image:loc>
      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/5b0a3d95-0e1f-4ce2-8511-f492a62f03d8/Hershey_WebCaseStudy_Shaq_Logo.png</image:loc>
      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - The Hershey Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.sterlingbrands.com/work/vital-pursuit</loc>
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    <lastmod>2024-12-16</lastmod>
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      <image:title>Work - Krispy Kreme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587483081316-GNLFMB421BE00SD8PG0P/5_KKD_Papergoods_2560x1536.jpg</image:loc>
      <image:title>Work - Krispy Kreme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1585061399756-D7EZYGZVPWA5BZHFGMZ3/7_KKD_Tshirt_2560x1536.jpg</image:loc>
      <image:title>Work - Krispy Kreme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587334632032-46264EKAJP2QK4O8ISXQ/8_KKD_Wheatpaste_2560x1536.jpg</image:loc>
      <image:title>Work - Krispy Kreme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587334693168-04U02W031AXCPMR9JRUJ/6_KKD_Coffee_2560x1536.jpg</image:loc>
      <image:title>Work - Krispy Kreme</image:title>
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    <image:image>
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      <image:title>Work - Krispy Kreme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587334483545-J8DOHGHK6J5HE8FV38EM/6_KKD_Store.jpg</image:loc>
      <image:title>Work - Krispy Kreme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <image:image>
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    <image:image>
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      <image:title>Work - HairClub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587510279131-XOULS2IEIH08TFX42NGB/HC_3Up_Logo_web.jpg</image:loc>
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    <image:image>
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    <image:image>
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      <image:title>Work - HairClub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587337314602-CO6UPD2LORWBTJ9VWHFH/HC_SubwayAd-copy.jpg</image:loc>
      <image:title>Work - HairClub - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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      <image:title>Work - HairClub</image:title>
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      <image:title>Work - FC Cincinnati - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587344320341-YCUTLEGJJ3DXMMJAZ71K/FCC_CaseStudy_4.jpg</image:loc>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2021-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587086840090-JPURNSZ3P6HT49XVMLNX/_14B4830.jpg</image:loc>
      <image:title>Work - J.R. Watkins</image:title>
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    <image:image>
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      <image:title>Work - J.R. Watkins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1634148085104-6GQ0NK2FWM28XL1DOWWZ/4045_0610_c.jpg</image:loc>
      <image:title>Work - J.R. Watkins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587087132351-QAXFREQ1CARHZ1YV2T4I/_14B4823-2.jpg</image:loc>
      <image:title>Work - J.R. Watkins - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Corona</image:title>
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    <image:image>
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      <image:title>Work - Corona - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587669034954-FSK4YZ9NSR0ZL4K21OQT/COR19339_CL_Summer2019_12ozBtl_wLime.jpg</image:loc>
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    <image:image>
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      <image:title>Work - Corona - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.sterlingbrands.com/work/spoonful-one</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-13</lastmod>
    <image:image>
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      <image:title>Work - SpoonfulOne</image:title>
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    <image:image>
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      <image:title>Work - SpoonfulOne - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587003599218-DHPGPKK7ZIXXDQRNDGYP/Sterling_SpoonfulOne_02_1280x768.jpg</image:loc>
      <image:title>Work - SpoonfulOne</image:title>
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    <image:image>
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      <image:title>Work - SpoonfulOne</image:title>
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    <image:image>
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      <image:title>Work - SpoonfulOne</image:title>
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    <image:image>
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      <image:title>Work - SpoonfulOne</image:title>
    </image:image>
    <image:image>
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      <image:title>Work - SpoonfulOne</image:title>
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    <lastmod>2021-10-13</lastmod>
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      <image:title>Work - PlantFusion</image:title>
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    <image:image>
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      <image:title>Work - PlantFusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587069292886-ZV3XYE4RB0N25ISN0BLG/6_PF_Lifestyle_2560x3072.jpg</image:loc>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Work - PlantFusion</image:title>
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    <lastmod>2021-10-13</lastmod>
    <image:image>
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      <image:title>Work - Louisville Slugger</image:title>
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    <image:image>
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      <image:title>Work - Louisville Slugger - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1587087470235-NOUX52BNZTSPESD8LWWM/2019_8_1_SterlingPortfolio_1020_crop-%281%29.jpg</image:loc>
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    <image:image>
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    <lastmod>2021-10-13</lastmod>
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      <image:title>Work - Stoli</image:title>
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    <image:image>
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    <priority>0.5</priority>
    <lastmod>2021-10-13</lastmod>
    <image:image>
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      <image:title>Work - Sweet Habit</image:title>
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    <image:image>
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    <image:image>
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      <image:title>Work - Sweet Habit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Sweet Habit</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Nonni's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Nonni's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Nonni's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/518a6a70-9288-4225-9c21-f7b49c20fef3/SterlingWebsite_Nonnis_4.jpg</image:loc>
      <image:title>Work - Nonni's - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.sterlingbrands.com/work/coffee-mate</loc>
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    <lastmod>2023-12-19</lastmod>
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      <image:title>Work - Coffee mate</image:title>
    </image:image>
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      <image:title>Work - Coffee mate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/561fc68b-eefd-4bfe-b47b-ebb7fe7a6946/121523_CFMT_CaseStudy_Slide+07.jpg</image:loc>
      <image:title>Work - Coffee mate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/95596d2c-c0dc-441c-a6cd-30691df10c63/121523_CFMT_CaseStudy_Slide+09.png</image:loc>
      <image:title>Work - Coffee mate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Coffee mate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/1ee43bf2-41b6-4564-9357-92a043d27b79/cocktailmate_RL_ig-02+1+%281%29.png</image:loc>
      <image:title>Work - Coffee mate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.sterlingbrands.com/work/bolthouse-farms</loc>
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    <lastmod>2024-08-13</lastmod>
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      <image:title>Work - Bolthouse Farms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/035cc3af-31ff-46bd-a3f8-d935e8d78171/SB_BHF_WebCaseStudy_121823_04.jpg</image:loc>
      <image:title>Work - Bolthouse Farms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/4c65410c-aae3-4baa-b783-4103a42b0fd1/SB_BHF_WebCaseStudy_121823_05.jpg</image:loc>
      <image:title>Work - Bolthouse Farms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/5d80311f-6232-42d3-a0fd-36385246b6f2/SB_BHF_WebCaseStudy_121823_06.jpg</image:loc>
      <image:title>Work - Bolthouse Farms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/24355029-4e04-4fdf-94b4-743dff64f880/SB_BHF_WebCaseStudy_121823_07.jpg</image:loc>
      <image:title>Work - Bolthouse Farms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e5ec05eac5e817b68786299/27da4aac-4a86-4658-8309-80fce41a79c9/SB_BHF_WebCaseStudy_121823_09.jpg</image:loc>
      <image:title>Work - Bolthouse Farms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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