The protein space is crowded and there are not many guides to help consumers navigate all the choices. PlantFusion offered a perfect solution: a truly complete source of protein-rich nourishment, made from 100% real plant ingredients. Sterling partnered with the PlantFusion team to reposition the brand and tell their unique story. The new visual identity system leaned into the brand’s super power—owning the nutritious vibrancy of ingredients paired with simple clarity in product communication. The new design has given PlantFusion a strong, recognizable foundation from which to grow and extend the brand’s reach.