Signature Reserve

Taking Private Label Ultra-Premium

Brand Positioning, Visual Identity, Packaging Design, Adaptive Design

With growing demand for specialty and ultra-premium products, Albertsons saw an opportunity to develop a new ultra-premium brand within their private label portfolio. On the menu? A specialty brand to delight consumers with unique, crafted items they can’t find anywhere else.

Signature Reserve was born of the idea of exclusivity and “limited stock.” Rich darkness. Striking photography. Evocative foodie narratives and ingredient stories that get shoppers hungry for a taste.

The Signature Reserve line launched initially with products in only two categories. Shoppers have such an appetite for the new brand that the line has extended across ten categories with even more to come.

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