The Naked Truth

Brand Positioning, Visual Identity, Packaging Design

Bare Snacks believes in keeping things simple. From pure, baked apple chips to banana chips gingerly seasoned with cocoa, every crunchy bite proves that less is more. Our question: how can we tell the narrative of this brand’s essential goodness over the chatter of other better-for-you brands?

The reimagined identity creates an iconic brand block on-shelf and drives strong taste appeal while keeping the focus on the simplicity of the snacks. This clean-label approach was love at first bite.

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