Bare Snacks believes in keeping things simple. From pure, baked apple chips to bananas simply seasoned with cocoa, every crunchy bite proves that less is more.

Our goal was to convey this essential goodness and break through a cluttered snack category full of better-for-you options. We helped refine Bare’s brand position to drive a distinct visual and verbal style – one as bold and free of artifice as their products.

Bare clearly struck a chord with consumers and industry insiders alike. In May 2018, PepsiCo saw an opportunity to expand their healthy snacking portfolio and acquired the company.