aden + anais

Helping a Baby Brand Grow

Brand Positioning, Visual Identity, Packaging Design, Social Content

It was love at first sight for consumers when Aden + Anais brought the versatile, centuries-old Australian cotton muslin swaddle to modern parenting–with style. But as the market became saturated and the brand went global, the company was faced with pressure from competitors. We were eager to help the brand define a unique a+a positioning, an ownable voice and a distinctive brand identity.

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