thoughts

Maximizing your ROI – Return on Imagination

by Austin McGhie

The theory is that, at any given point in time, there are several “big ideas” resident within any organization which, if uncovered, would lead to significant top and bottom line growth. They exist in minds that don't even know they're there, or in minds that don't think the idea can win support. They exist in brands that have untapped equity and customer permission, and in products that can improve themselves and give birth to other products.

Clearly, there is no more profitable activity than the creation of revenue from assets that already exist. Think of this as a different form of ROI – a return on imagination.

Not surprisingly, we are in the ROI business. We think that we can bring to the surface the ideas that fuel brands and businesses, by bringing a couple of things to the table:

1. A proven process that is designed to tap into the collective imagination of an organization, its customers or consumers and experts from around the globe
2. A group of experienced and creative brand marketers who will help you use this process to create the ideas that can fuel your growth

We're the Sterling Group, and we've had the distinct privilege to work with clients such as Nike, Levi Strauss, MTV, Red Bull, Johnson & Johnson, Microsoft and HP. We believe in ROI and in the power of the intuitive leap because we've seen it at work. If you've got an hour available, we'd love to show you how we can team with you to get that ROI to where it needs to be.