Thoughts from Sterling Brands It's a mental expedition that leads to some interesting destinations. http://www.sterlingbrands.com/ Copyright Sterling Brands. All Rights Reserved. Brands that Punch Above Their Weight http://www.sterlingbrands.com/strategy/thought.php?thought_id=58 February 9, 2010 10 Brands that are Beating the Recession… Big Time. http://www.sterlingbrands.com/strategy/thought.php?thought_id=59 February 1, 2010 Why Positioning? Why Now? + despite ‘greenshoot’ talk, the economy is still a complete...]]> http://www.sterlingbrands.com/strategy/thought.php?thought_id=60 February 8, 2010 WEBCAST: Cultural Pulse 2009 http://www.sterlingbrands.com/design/thought.php?thought_id=57 October 1, 2009 Why celebrate design during a recession? http://www.sterlingbrands.com/design/thought.php?thought_id=56 September 21, 2009 What Recession? Designers Storm Waldorf for Gala http://www.sterlingbrands.com/design/thought.php?thought_id=55 September 18, 2009 War Gaming For your brand to win, others must lose. An obvious premise, but one that increases in importance and intensity during the kind of economic conditions within which we now operate. Sterling War Games infuse your marketing planning with the determination, aggression and imagination...]]> http://www.sterlingbrands.com/strategy/thought.php?thought_id=54 August 26, 2009 Art School Adds Marketing Speak to Its Curriculum http://www.sterlingbrands.com/design/thought.php?thought_id=53 August 12, 2009 The Great White Discount http://www.sterlingbrands.com/design/thought.php?thought_id=52 July 16, 2009 New AIGA Leadership Joins National Board of Directors: Debbie Millman Assumes Presidency http://www.sterlingbrands.com/design/thought.php?thought_id=51 July 1, 2009 WEBCAST: Responsibility Revolution http://www.sterlingbrands.com/strategy/thought.php?thought_id=50 May 21, 2009 Top Packaging Advice from the Pros http://www.sterlingbrands.com/design/thought.php?thought_id=49 April 13, 2009 Realizing the Power of Positioning http://www.sterlingbrands.com/strategy/thought.php?thought_id=48 March 2, 2009 The Great Leap Forward http://www.sterlingbrands.com/design/thought.php?thought_id=47 January 21, 2009 Obsessive Branding Disorder http://www.sterlingbrands.com/design/thought.php?thought_id=44 January 20, 2009 Top 10 Consumer/Brand Predictions for 2009 http://www.sterlingbrands.com/strategy/thought.php?thought_id=43 January 7, 2009 Essential Principles of Graphic Design: An overview http://www.sterlingbrands.com/design/thought.php?thought_id=34 July 14, 2008 For Sale — Over 200 Innovative Solutions in Packaging Design http://www.sterlingbrands.com/design/thought.php?thought_id=35 December 4, 2008 Jump Start — 3 Weeks, 3 Game Changing Ideas http://www.sterlingbrands.com/strategy/thought.php?thought_id=36 December 3, 2008 Masters of Design – A Collection of the Most Inspiring Logo Designers in the World http://www.sterlingbrands.com/design/thought.php?thought_id=37 November 27, 2008 Positioning – The Reason to Work with Sterling Brands Marketing is positioning. We might talk about branding, but there’s really no such thing. Brand is a noun. Brand is a prize. The verb is positioning. If you are successful in positioning a product or service and keep that positioning consistent yet fresh over time, then you will have...]]> http://www.sterlingbrands.com/strategy/thought.php?thought_id=38 December 8, 2008 Selling a Car in a Hostile Environment http://www.sterlingbrands.com/strategy/thought.php?thought_id=39 December 2, 2008 The Art of Presenting – An Interview with Debbie Millman 1. How do you prepare for a presentation? I take presentations very, very seriously. I prepare every second of every day — as every experience and every observation of the world contributes to how I present and what I present. I read a tremendous amount: newspapers, magazines,...]]> http://www.sterlingbrands.com/design/thought.php?thought_id=40 November 12, 2008 Women of Design http://www.sterlingbrands.com/design/thought.php?thought_id=41 December 1, 2008 Yellow Barrette Look Both Ways by Debbie Millman One of my favorite things to do as a little girl was visit my father’s pharmacy. I was dazzled by all of the branded boxes that neatly lined the mahogany shelves, and I would spend hours ogling the packaging. For me, the crown...]]> http://www.sterlingbrands.com/design/thought.php?thought_id=42 October 20, 2008 Strong positioning is built on clarity of difference. http://www.sterlingbrands.com/strategy/thought.php?thought_id=17 August 12, 2008 Difference must be more than skin deep. http://www.sterlingbrands.com/strategy/thought.php?thought_id=18 July 22, 2008 Positioning happens. http://www.sterlingbrands.com/strategy/thought.php?thought_id=19 August 5, 2008 Positioning is the art of sacrifice. http://www.sterlingbrands.com/strategy/thought.php?thought_id=20 August 29, 2008 Building a brand is positioning. http://www.sterlingbrands.com/strategy/thought.php?thought_id=21 July 3, 2008 The tough thing about consistency is that you have to stick with it. http://www.sterlingbrands.com/strategy/thought.php?thought_id=22 July 17, 2008 Catalytic products and services make it real. http://www.sterlingbrands.com/strategy/thought.php?thought_id=23 August 27, 2008 Customers don’t create strategy,<br/>marketers do. http://www.sterlingbrands.com/strategy/thought.php?thought_id=24 June 10, 2008 Think before you blink. http://www.sterlingbrands.com/strategy/thought.php?thought_id=25 September 10, 2008 If you are to win, someone else has to lose. http://www.sterlingbrands.com/strategy/thought.php?thought_id=26 July 23, 2008 Positioning is judo, not karate. http://www.sterlingbrands.com/strategy/thought.php?thought_id=27 July 1, 2008 It’s only a great position if it makes for great execution. http://www.sterlingbrands.com/strategy/thought.php?thought_id=28 September 16, 2008 Never assume the interest of your audience. http://www.sterlingbrands.com/strategy/thought.php?thought_id=29 June 4, 2008 In positioning, niche is not a four letter word. http://www.sterlingbrands.com/strategy/thought.php?thought_id=30 November 10, 2008 Inertia is a very powerful force. http://www.sterlingbrands.com/strategy/thought.php?thought_id=31 June 20, 2008 Positioning is the most misunderstood part of marketing. http://www.sterlingbrands.com/strategy/thought.php?thought_id=32 August 20, 2008 Deep Glamour Interview:<br/>Virginia Postrel speaks with Debbie Millman http://www.sterlingbrands.com/design/thought.php?thought_id=13 December 8, 2008