By Simon Williams | June 17, 2010
I am not usually asked to review books and I wasn’t this time either!! But I spotted Professor Youngme Moon’s new book entitled “Different – Escaping the Competitive Herd” at an airport bookstand and the minute I saw it and held it in my hand, I knew it was going to be a good reading experience.
For context, I have a love-hate relationship with business books. Over the years, I have read hundreds...
Read more
By Simon Williams | June 4, 2010
As I have said before, I do always try to be constructive when writing about brands. But as an experienced marketer, I also know that it’s easier to be destructive rather than constructive when one is critiquing events. Which is why I held back from commenting about the recent United/Continental marriage. However, a week has passed by and I still don’t have many good feelings about the brand component...
Read more
By Simon Williams | April 16, 2010
It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of brands at their best as well as embarrassing examples of brands at their worst. Let’s start on an upbeat note with Apple and the iPad.
We have all been inundated with feedback from experts and consumers alike about Apple’s newest phenomenon to such...
Read more
By Simon Williams | April 15, 2010
I have to believe that the current Toyota brand trauma has resulted in many nervous boardroom discussions in other corporations around the world. I mean, how did one of the most sought-after and respected brands trip so badly and tumble so far. And have we even gotten to the real truth, yet?
But as ever, here’s my point of view. From everything I know about brand building generally and Toyota specifically....
Read more
