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Executive Team

DeeDee Gordon

DeeDee Gordon
President Innovation Group

DeeDee is the most recent addition to the executive team at Sterling Brands, joining the company in Fall 2010, as president of the Innovation Group based in Los Angeles. An entrepreneur, and consumer insight and trends expert, DeeDee brings a wealth of experience to Sterling Brands' new innovation practice.

Recognized internationally, DeeDee has lectured all over the world and has been featured in numerous media outlets. DeeDee and her case studies have also been included in Life Stories: Profiles from The New Yorker, Malcolm Gladwell's The Tipping Point, and several college textbooks. In addition, she was featured in PBS's Frontline special "Merchants of Cool," which is used in the marketing curriculum for numerous college classrooms today.

When she's not in the office, she pursues her favorite pastime-traveling and collecting cultural artifacts for inspiration.

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