Overview
Ongoing consulting on positioning and communications strategy.
Client Since: 2005
Client Testimonial
“Sterling first came to the Global Fund’s aid just two years after the creation of an organization that had no precedence or peer group. The team’s ability to quickly understand the nature of our business and in turn, help us understand the dynamics of the ecosystem within which we operated, had an immediate impact. The result of that initial engagement was an extraordinarily insightful and elegant positioning which has guided the Global Fund’s resource mobilization and communication strategy ever since. We were delighted to have the Sterling team return two years later to help refresh and revise the initial strategy as we matured and continued to grow as an organization and brand.”
- Rajesh Anandan, Head of Private Sector Partnerships
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