Repositioning the National 5 A Day for Better Health program, followed by identity redesign and ongoing consulting.

Client Since: 2005

“Sterling Brands impressed us with their energy, enthusiasm, commitment, and expertise. They were organized, easy to work with, and met their deliverables — on time! They proved to be adept at working across our organization and making things happen. The result was a successful new brand positioning and communications strategy that reframed the National 5 A Day campaign around the theme “Fruits & Veggies—More Matters.”

- Elizabeth Pivonka, President and CEO, Produce for Better Health Foundation

consumer insights, food, health, marketing, ngo/non-profit, positioning, research, teens/tweens, women