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Brands that Punch Above Their Weight
Posted by Simon Williams on February 9, 2010
I’ve now heard this phrase several times over the past few months and decided to do a little detective work on the topic over the holidays. And...
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Why Positioning? Why Now?
Posted by Simon Williams on February 8, 2010
I am going to start with a prediction, namely – if your brand is positioned in the same way that it was this time last year, you might need to...
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10 Brands that are Beating the Recession… Big Time.
Posted by Simon Williams on February 1, 2010
When Sterling launched our blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this...
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War Gaming
Posted by Sterling Brands on August 26, 2009
For your brand to win, others must lose. An obvious premise, but one that increases in importance and intensity during the kind...
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