There are a lot of people out there making
big claims about innovation. Whether or not
they can live up to them is another story.
Enter DeeDee Gordon, Sterling’s President of Innovation and leading international consumer insight and trends expert.
DeeDee brings a fresh perspective to innovation at Sterling-one where consumers and trends play a key role in the innovation process. With over 15 years of experience in brand building and trending, along with a number of proprietary tools under her belt (such as The-Collaboratory, which is an online database of creative consumers that she’s built from the ground up) DeeDee offers clients an arsenal of expertise and techniques for tackling their innovation challenges.
Innovation at Sterling doesn’t come from a mold. We create end-to-end, custom-tailored solutions that challenge conventions and ultimately, that grow our clients’ brands.
Press and publications
The Tipping Pointbuy
Chapter 6: Case Study:
Rumors, Sneakers and
the Power of Translation
PBS’s Frontline Specialview
Merchants of Cool