In 2005, we helped create the O Organics brand. In 2014, it was time for the brand to evolve to meet the needs of new families entering the category.
We talked to consumers to get a deep understanding of the brand’s current equities and its room to grow. Our refreshed design maintains the heart and soul of the brand, while bringing in a more natural and personal setting, conveying the farm-fresh purity and delicious taste of organics.
O Organics’ new look and feel is inspiring internal teams, garnering design accolades, and delighting a new generation of organics shoppers. It also won an American Package Design Award.