Google search is a ubiquitous tool we all use multiple times per day, making it a strong and beloved global brand. But Google has important audiences beyond consumers – including advertisers and developers.
Sterling Brands first worked with Google eight years ago to understand the health of the Google brand with marketers and agency professionals. Since then, we’ve had the opportunity to partner with Google on over 45 projects across all of the brand’s stakeholder audiences.
We’ve helped understand search behavior patterns across multiple industries, positioned new consumer and advertiser products, evolved the understanding and segmentation of developers, developed cutting-edge, value-added insights for Google advertisers using Google’s tools, and even helped them provide strong direction for advertisers by leading the industry’s understanding of the multiscreen revolution.