Sterling BrandsSterling Brands

Hershey’s Miniatures

Hershey’s Miniatures is The Hershey Company’s third largest brand. With several years of flat sales, the packaging needed a refresh, one that connected with a core audience of young families by using existing core equities and offering more visibility to the product through the packaging.

Mind-modeling research was evaluated before developing new packaging with an adaptable logo lock-up that communicates variety, the tagline, “a little something for everyone,” and exciting individual candy wrappers that retain their iconic look in a new way.

The new packaging has been a critical part of the relaunch of the brand, resulting in a 15.1% sales increase, and awards from the American Graphic Design Awards and the American Package Design Awards.

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Mini packets