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Process
Know where you want to take your brand but unsure about what visual assets to keep, evolve, lose or add as you move forward? BEES can help answer these questions.
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What is BEES?
BEES is a diagnostic and projective technique that identifies current visual equity and defines direction for future brand design.
What Does BEES Deliver?
  • Qualitative ranking of current visual equities:
    - Identifiers: which define and distinguish a brand
    - Contributors: which project positive brand
       values
    - Passengers: which confuse, dilute or project
       negative values
  • Future Visual Essence
    - The conceptual values design should communicate
    - The executional principles to deliver those values
  • Consumer Sensographics
    - A profiling of your core targets based on their
       visual sensibilities
    - What turns them on and what turns them off
  • Design Mechanics
    - Direction for key executional considerations:
       e.g. communication hierarchy, range differentiation
  • What is it good for?
    - Iconic and established brands
    - Brand identity
    - Packaging design