Häagen-Dazs

Nestlé Dreyers challenged Sterling to redesign the Häagen-Dazs brand portfolio to be more relevant to today's consumer, while maintaining its aspirational and super-premium equity for the discerning ice cream fan.

Sterling's design optimizes Häagen-Dazs' iconic equity to leverage the brand's spirit of uncompromised excellence.

The core portfolio's ingredients are set against a backdrop of gold silk to accentuate the richness of the ice cream and outstanding ingredients. Häagen-Dazs Sorbet and Frozen Yogurt maintain the consistency of the visual system leveraging their flavorful fruit and yogurt distinctiveness.

Häagen-Dazs' distinguished "made like no other" reputation continues to grow with each new offering. Häagen-Dazs Limited Edition celebrates its internationally inspired flavors with regal purple distinction, while Häagen-Dazs Gelato lavishes its simple indulgence luxuriously in black.

Our work: Brand equity and consumer insights research, visual strategy, packaging graphic design