Bayer

Bayer Healthcare engaged Sterling to revitalize the package design for its blood glucose monitoring system brands: Contour and Breeze2. Keeping in mind that the products were dually targeted to patients as well as health care professionals, Sterling looked to leverage the Bayer brand name by placing it more prominently on the pack and cleaning up the communication hierarchy. We reduced supplemental text and centered and softened product imagery.

As a result the packaging became more approachable, modern, and reflected Bayer’s advanced healthcare experience and expertise.

Our work: Brand equity and consumer insights research, visual strategy, packaging graphic design