Cablevision - Optimum

Cablevision called on Sterling to design a brand identity system for its Optimum service that would better resonate with consumers. The new design needed to reflect the customizable nature of the Optimum family of products, be as dynamic as its existing and potential future offers, and have a consistent look and feel across all forms of communications.

Sterling’s design system achieved these objectives, and clearly communicates Optimum’s full menu of services. We brought the dramatic, ultra-modern Optimum identity to life through a variety of touch points, from print collateral through to animated electronic media.

Our Work:
Identity, package design, print