Although familiar and comforting, the quality and variety of Dunkin’ Donuts products was not clearly communicated in their packaging. In redesigning Dunkin’ Donuts pound of coffee packaging, and in-store coffee cups, Sterling’s team has been able to help communicate the expertise behind Dunkin’ Donuts coffee, while capturing the joyful spirit of the brand.

We were also charged with designing identities for two innovative new Dunkin’ Donuts lines, “Oven Toasted” and “DD Smart”, which contribute to the overall brand expression.

Our work: Consumer Insights research, naming, identity and package design