Locke’s

To launch this premium brand and promote the new Lockes Diamantaires boutique in Columbus Circle, Sterling crafted a visual toolbox and designed in-store brand communications. Drawing inspiration from the existing logo and stunning Rockwell Group-designed boutique, every touch point of the program communicates the impeccable diamond collection and customized service, as well as the brand’s grandeur and integrity.

Our work:
Visual toolbox and retail communications, including shopping bags, jewelry boxes, GIA certification folders, press kits, wrapping paper and tissue