Background image

Executive Team

Austin McGhie

Austin McGhie
President Strategy Group

Based in our San Francisco office, Austin has been President of the Strategy Group at Sterling Brands since joining in 2002. Since then he has overseen the more than doubling in size of the strategy practice.

Austin’s role is twofold — he is an active, working strategist and he is also responsible for the quality of all the strategic output from both the New York and San Francisco offices.

Brand positioning is one of Austin’s great passions — the others are cycling, soccer and his family.

Prior to joining Sterling Brands, Austin was CEO of Young & Rubicam, San Francisco and before that CEO of creatively acclaimed agency Cole and Weber in Seattle. Earlier he had worked his way up the packaged goods ladder to become Regional Director: Sales & Marketing for Kellogg’s Australasia.

back to about us