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Design Intelligence
You may have a great brand strategy. How do you best express it?
Design Intelligence has a plan.
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What is Design Intelligence? (DI)
  • The bridge between great brand strategy and great design solutions
  • Understanding the influence of design on consumer culture and the influence of consumer culture on design
What do we do in DI?
  • Translate brand strategy into design strategy
  • Decode the role of design in consumer/brand relationships
  • Identify current visual brand equities
  • Chart new directions for brand design
  • Identify trends in consumer culture that influence brand design
Our Process
BEES is a diagnostic and projective technique that identifies current visual equity and defines direction for future brand design. Read more go