About us...

The desire to create serious work
minus the serious attitude.

We are a leading brand consultancy formed in 1992. We are headquartered in New York with offices in San Francisco, Los Angeles and Cincinnati. Our clients include many of the world’s most respected organizations including Procter & Gamble, Nestlé, Disney, Bayer, Google, Visa, Time Warner, T-Mobile, Abbott Laboratories and Pepsico. We became part of the Omnicom family in 2008.

We do three things really well—brand strategy, brand design and brand innovation—all of which are guided and fueled by a deep interest and understanding of customer and cultural insight. As a relationship-based business, we are collaborative by nature and work closely with our client partners to deliver fresh, inspiring, high quality work.

We have a high metabolic rate that sets the pulse rate of our business and which in turn inspires and energizes our clients. We always provide a passionate and well thought out point of view. And we are obsessed with creating an outcome that will make a difference in the marketplace.

We have a deep and genuine fascination about the relationships that exist between people and brands and we take the greatest satisfaction in applying this knowledge to deliver extraordinary work for our clients, everyday.