For over 50 years, Vermont Smoke & Cure has been on a mission to make the most delicious smoked meats, champion sustainable practices, and create opportunities for local farmers. Their products had earned them a passionate following in Vermont and beyond, but it was time to take their exceptional story to a national stage and amplify their mission.


With such a strong internal vision, and a “let’s roll up our sleeves and change the world” work ethic, the essence of the brand was in place. Our main objective was to bring the truth to light and introduce consumers to the brand’s integrity, commitment, and unparalleled taste.

We started by defining “The Vermont Way” to educate people about the principles and practices behind the brand. The design brought the story to life, celebrating source, process, and elevating taste – all in a natural yet modern aesthetic, designed to stand the test of time.