In 2005, we created the O Organics brand as the first private label organics brand. After ten years of expansion, it was time for the brand to meet the needs of new families and find its place in a market now saturated with many competitors.
By learning directly from the O Organics consumer, we developed a deep understanding of the brand’s equities. It was critical for our design to maintain the heart and soul of the brand, while bringing in a more natural and personal setting, conveying farm-fresh purity. O Organics’ new look and feel garners design accolades, winning an American Package Design Award; and continues to delight a new generation of organic shoppers.