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Nike

Since our first engagement with Nike, they understood that to break through in a cluttered marketplace they needed a precise and inspiring understanding of who they were creating for.  We’ve completed over a dozen projects defining “the muse”, the most dynamic and compelling archetype within their target audience – the person they want the world to believe their brand is for.

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Our projects included various sports, geographies, and retail partners. Focused on the intersection of sports and style, our work with Nike has helped to inspire global go-to-market strategy, product innovation, in-store merchandising, and even the launch of Foot Locker’s House of Hoops.