Since our first engagement with Nike, they understood that to break through in a cluttered marketplace they needed a precise and inspiring understanding of who they were creating for.  We’ve completed over a dozen projects defining “the muse”, the most dynamic and compelling archetype within their target audience – the person they want the world to believe their brand is for.


Our projects included various sports, geographies, and retail partners. Focused on the intersection of sports and style, our work with Nike has helped to inspire global go-to-market strategy, product innovation, in-store merchandising, and even the launch of Foot Locker’s House of Hoops.