NatureBox made a name for themselves delivering healthy snacks direct to home and office, but with new subscription services launching all the time, it was more important than ever for the brand to differentiate its story.


We dug into the world behind the snacks and found an impressive culinary culture of chefs, foodies, travelers, and, of course, passionate snackers. Together, we codified their unwavering commitment to creating uniquely inspired recipes with the best natural ingredients in order to reach the highest levels of deliciousness—truly a brand that lets you snack like a chef.

The new design elevates outstanding flavor with a playful voice and an artful focus on ingredients, poising NatureBox for growth both online and in brick & mortar retail, so more people can snack healthier wherever they are.