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Hershey’s

With several years of flat sales, the packaging of Hershey’s third largest brand, Miniatures, needed a refresh that would connect with a younger audience. Since the Miniatures brand uses many different logos, Sterling worked to preserve the impact of these familiar, iconic brands.

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Zooming and cropping into the logos of each candy bar was enough to reintroduce these longtime favorites to consumers in a bold, refreshing way. The new packaging was a critical part of the relaunch of the brand, resulting in a 15.1% sales increase and awards from the American Graphic Design Awards and the American Package Design Awards.