Ivory, a P&G brand dedicated to pure, clean, and simple products, was looking for a redesign that reflected these values while also staying true to the heritage of the brand. With a portfolio ranging from bar soaps to body washes, they needed a refresh that would improve how they would communicate these brand principles for a contemporary audience.


Throughout the process, we collaborated with both the brand and design teams from P&G to align on a course of action to build the new Ivory. In addition to design, Sterling provided strategic insights into Ivory‚Äôs core equities and where the brand could go in their evolution. Supported in its launch by a bold ad campaign, Ivory reintroduced its simple, pure products to today’s consumer.