Dr. Scholl’s, a leading footwear and foot-care brand with a history spanning over 100 years, has created thousands of products to help people move more comfortably through all occasions and stages of their lives. With a growing and increasingly complex portfolio, the brand was in need of new product architecture and packaging design that reflected their comprehensive and specialized solutions.
On shelf, the brand’s packaging appeared disorganized and was difficult to navigate. Through visual equity evaluation and research, we created new product architecture, packaging design, and naming for over 40 SKUs within the portfolio. This led to a more streamlined shopping experience that clearly communicated each product’s benefits.