Bare Snacks believes in keeping things simple. From pure, baked apple chips to banana chips seasoned with cocoa, every crunchy bite proves that less is more. Our goal was to convey this essential goodness and break through a cluttered snack category full of better-for-you options.


We helped refine Bare’s brand position to drive a distinct visual and verbal story—one as bold and free of artifice as their products. In the brand’s name, we saw an opportunity ripe for storytelling and took an unconventional path, crafting the logo from the chips themselves and letting the brandmark flex from product to product. What better way to show just how Bare we are?