Posts Tagged ‘women’

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“It’s not easy being green” -Kermit the frog

Wednesday, March 24th, 2010

focus

Kermit was probably right, but I bet he’d think life was a little bit easier if he knew what it was like to be a full-figured woman trying to find a properly fitting pair of jeans. Come to think of it, does Kermit even wear pants? (more…)

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The Rising Deciders

Thursday, February 18th, 2010

women-deciders

There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add to this trend that more and more women are opting an independent lifestyle, often prolonging the decision to become married or have children, and you have an interesting new wave of primary purchase deciders on your brands’ hands. (more…)

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Living in a Woman’s World: Part II

Thursday, February 11th, 2010

Photographer-Hendrike(2005)

T-minus 1 week until me and the “Denim Divas” get together to talk about all things jeans. Time to go into what I call “Pre-Game.” (more…)

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Living in a Woman’s World

Tuesday, January 26th, 2010

In 2000, Mel Gibson starred in the movie What Women Want, a comedy about “Nick” (Mel Gibson), a somewhat chauvinistic advertising exec hot shot, who has his life turned haywire when a fluke accident enables him to hear what women think. At first all he wants to do is rid himself of this curse, until a wacky psychologist shows him that this could be used to his advantage! His first target is Darcy McGuire, the very woman that got the promotion he wanted. But just as his plan is beginning to work, love gets in the way.

This description alone screamed “chick flick,” that is until I started to receive email after email from friends, colleagues, ex-girlfriends and the final straw, my own father, telling me that my life story had made it onto the big screen… (more…)