Thursday, November 12th, 2009
The hallmarks of fashion brand American Apparel have always been “Fashionable Basics. Sweatshop Free. Made in the USA.” To this I’d like to add: And Super Fun to Buy.
It is a wonderful thing when a brand stands up against the horrible practices of sweatshops around the world, declaring itself as truly American-made so appropriate labor-laws can be maintained whilst the product is manufactured. But You know and I know that it is American Apparel’s position as the number-one go-to source for apparel layering basics that keeps anyone age 35 or under as loyal to and almost dependent on the brand. American Apparel recognizes the increasing desire for consumers to ‘self-brand’ using apparel as the expression of their own brand. (more…)
Tags: American, apparel, casual-wear, department store, experience, Gap, individuality, positioning, retail, self-brand, shoppers, value, young
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Thursday, November 5th, 2009
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
Tags: Amazon, brand, buzz, consumer, internet, loss, phenomenon, retail, service, success, technology, value, Wal-Mart, Zappos
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Friday, October 9th, 2009
When we launched this blog, one of the objectives was to keep things focused on the positive. So, with the help of other sterling-ites, this week I put some concentrated thought into creating a list of major brands that, in our view, have beaten the recession…at least so far!! (more…)
Tags: Amazon, brand, competition, difference, Facebook, Hyundai, J Crew, JetBlue, Match.com, McDonald's, Netflix, Priceline, recession, survival, top ten, value, Walmart
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