The hallmarks of fashion brand American Apparel have always been âFashionable Basics. Sweatshop Free. Made in the USA.â To this Iâd like to add: And Super Fun to Buy.
It is a wonderful thing when a brand stands up against the horrible practices of sweatshops around the world, declaring itself as truly American-made so appropriate labor-laws can be maintained whilst the product is manufactured. But You know and I know that it is American Apparelâs position as the number-one go-to source for apparel layering basics that keeps anyone age 35 or under as loyal to and almost dependent on the brand. American Apparel recognizes the increasing desire for consumers to âself-brandâ using apparel as the expression of their own brand. (more…)