In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.
Right?
Recently, Sterling Brands marketing buffs and all around Branding and Design aficionados- Rochelle Fainstein and Anna Roseberry- were published in the online magazine: Shelf Impact!
“…RRP’s implications for brands in terms of consumer loyalty are huge. Consumers will come to admire brands that follow the RRP suit, regarding them as good for the environment and good for their wallets.
Brands that think inside the big box will be scooped up more exclusively by retailers, thus pushing individual-pack competitors off the shelves, or at least to the side. Free-standing packaging that often comes in display-ready form makes it a no-brainer for retailers to place RRP products on aisle end-caps, increasing a brand’s visibility.”
