Our world is changing, people are changing and technology is now very rapidly evolving. (more…)
Posts Tagged ‘technology’
Brand Communication is Changing Shape
Friday, April 16th, 2010
The Rising Deciders
Thursday, February 18th, 2010
There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add to this trend that more and more women are opting an independent lifestyle, often prolonging the decision to become married or have children, and you have an interesting new wave of primary purchase deciders on your brands’ hands. (more…)
The Amazon Phenomenon
Thursday, November 5th, 2009
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
The Blanket of Winter
Monday, September 28th, 2009Tough economic times often result in a return to the home, to familiarity and family. Self-admittedly, I’ve been in financial hibernation mode for the past few months. Rather than going out on the town, I’ll take a walk through the park; Instead of an expensive dinner for two, it’s homemade Mexican and movie night. And somehow, I kind of love it.
There are a number of business categories that are actually taking advantage of the economic downturn (more…)
The Ping Factor
Monday, September 14th, 2009One of the strangest things to emerge from the digital revolution concerns our behavior when we are in work mode.
It used to be that we made our ‘to-do’ lists and added and crossed out tasks obediently. We visually scanned the list on a regular basis and decided what was the next most urgent or important task. (more…)
Get Clunk.
Monday, August 17th, 2009By now you’ve heard about the Cash for Clunkers program instituted by the Obama Administration, and probably heard about the success of the program, need for more funding and how, as a result of the program, Ford is finally selling some cars. (more…)
