While you may read about a lot of trends as 2014 winds down, weâ€™re happy toÂ introduce On the Future, ourÂ first forecast of product and brandÂ trends for 2015 and beyond. AsÂ youâ€™ll see, our report is quite different. It goes beyond the coming year to see what brands and products will be up to several years from now. We deliver this in what we callÂ Sterling Futurecasts. Each futurecast in an actual illustration depicting a product, service or item we believe will be brought to life thanks to the convergence of many aspects of our current reality.
Using a cross-section of cultural anthropology, market research, trends observation and forecasting, and industrial and experiential design, some of theÂ Sterling Futurecasts include:
The over-population of urban environments and the creation of more mega-cities will drive the creation of health and wellness products that help consumers navigate and fight environmental challenges. Sample products include pockets embedded with a silver-based antimicrobial nanotextile that sanitizes your hands on contact.
Wearables that track the steps you take or the food you eat are already falling behind the true potential for the convergence between health and technology. Future products will allow for up-to-the-minute reports on your blood composition in order to recommend changes to your diet and exercise regimen.
Frugeois (pronounced Froo-ZHwa)
Millennials and the generation that follows have each experienced the recent economic recession in their own way, and each has learned that conspicuous consumption and careless spending never ends well. For them, being frugal and finding new ways to reuse and repurpose what they already have is paramount.
We invite you toÂ download the report and letÂ us know what you think theÂ future holds.