The NY Times takes a look at the career and achievements of Steve Jobs as CEO of Apple, and some world class designers, critics and writers (including Debbie) offer their reflections on his legacy and departure…
Posts Tagged ‘technology’
The World’s Most Admired Companies – Really?
Thursday, March 24th, 2011For many years, I have looked forward to studying Fortune’s Most Admired Companies. It was credible, it was influential and it translated positively into building corporate reputation. But that was in simpler times when it was possible to dominate the media with a single study and it suddenly struck me this year how much everything has changed in this regard. And the more I dug, the more uneasy I began to feel. (more…)
The Cute Factor
Wednesday, February 16th, 2011
Recently, I had to take the plunge and finally get wireless Internet in my home. I’ve tried to abstain for as long as possible in the hopes of living in the ‘real world’ from time to time, but freelance work seeping into my home life has rendered me a terminally virtual babe.
Now, there are few hassles as egregious as waiting in the DMV line, alternate side parking laws and the ever-elusive appointment with your cable/internet guy, but unfortunately they are necessary motions we must go through to live.
This past week I answered the thuds at my door, permitted cable man Stan’s entry into my home and found the process to be rather painless. I showed Stan into the living room and let him have at it while I simultaneously dried my hair, drank my coffee, set up my Blackberry notices and caught up on This American Life. Just as I completed my morning ritual, Stan was handing me an invoice to sign. I glanced over his shoulder at that moment and literally cooed at the site of… a router.
Yes, a router.
All my life I’ve dealt with technology and found that whenever it’s a ‘necessary’ piece of tech it always has to be an ugly piece of tech. Looking over Stan’s shoulder I spied something that was much more reminiscent of an alarm clock-radio, in a lovely metallic blue and silver tone and a curvier shape than any router I’ve seen.
I know it’s just a router, but it makes a difference when home accessories match the décor. I want to like everything in my home. To me, this is a symbol of Time Warner’s effort, albeit small, to fit into My life instead of vice versa.
Sometimes it’s the small details that touch us and help improve brand perception. Now how about some free WiFi at the DMV? Or at least a hug.
Rochelle Fainstein
Sterling’s New –Interactive- Cultural Pulse
Tuesday, January 25th, 2011GOOGLE – All You Need is Love… Love is All You Need
Wednesday, August 11th, 2010
Google is a fantastic brand. Period. I only say this as a starter statement to clearly establish where I stand following a spate of recent articles questioning the continued long-term success of this 12 year old search titan. The article that pushed me over the edge was in the latest edition of Fortune magazine and it’s well worth a read [Click to Read].
So, in response to the question “Is Google over?”, I would answer a categorical “No” but let me add a few more detailed observations: (more…)
The Rising Deciders
Thursday, February 18th, 2010
There’s more and more talk recently of women superseding men in the workforce as they become increasingly more educated, completing degrees that are more advanced than those of their male counterparts, and thus substantially increasing their rate of pay. Add to this trend that more and more women are opting an independent lifestyle, often prolonging the decision to become married or have children, and you have an interesting new wave of primary purchase deciders on your brands’ hands. (more…)
The Amazon Phenomenon
Thursday, November 5th, 2009
If you had told me in 2002, eight loss-making years after the company was formed, that one day Amazon would become one of the biggest brand successes worldwide, I simply would not have believed you. (more…)
The Blanket of Winter
Monday, September 28th, 2009Tough economic times often result in a return to the home, to familiarity and family. Self-admittedly, I’ve been in financial hibernation mode for the past few months. Rather than going out on the town, I’ll take a walk through the park; Instead of an expensive dinner for two, it’s homemade Mexican and movie night. And somehow, I kind of love it.
There are a number of business categories that are actually taking advantage of the economic downturn (more…)
The Ping Factor
Monday, September 14th, 2009One of the strangest things to emerge from the digital revolution concerns our behavior when we are in work mode.
It used to be that we made our ‘to-do’ lists and added and crossed out tasks obediently. We visually scanned the list on a regular basis and decided what was the next most urgent or important task. (more…)











