After a recent trip to the New York International Auto Show, we learned that Mazda is veering way off the hybrid track, taking a very interesting stance on new engine technology. How will this impact the brand? Our latest article on Popsop.com tells the full story…
It’s been a busy, busy week in the brand world. And what has been remarkable about this particular week is that we’ve witnessed inspiring examples of brands at their best as well as embarrassing examples of brands at their worst. Let’s start on an upbeat note with Apple and the iPad.
