On social media sites and at water coolers all over the country, I suspect that many people are sharing their enjoyment of the Super Bowl game itself and of the Saints winning performance. Well, let’s hope so because I’ve read some pretty scathing content about that other important element of Super Bowl Sunday – namely the ads.

And I agree – overall I was really disappointed. But, rather than just sounding like an old cynic, I wanted to share my view of what I feel has gone wrong and I think that there are several factors at play here: (more…)