Posts Tagged ‘Sterling Brands’

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Sterling Buzz…

Thursday, September 25th, 2014

Working with Hershey Global Design, Sterling Brands has created some fantastic and sustainable new packaging for Hershey’s Miniatures!

Check out our design and sustainability details below and click here to compare the new with the old, and learn more about this great design story!

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Kleenex brings sensitivity and style to the tissue aisle

Wednesday, September 17th, 2014
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Heads up to our friends in the UK and Europe: Kleenex has just launched new packaging across its full range of products, designed by Sterling! The designs are being ushered in with the launch of a new product, Kleenex Sensitive, for those of us in need of something softer.
The clear and vibrant new packaging was chosen following trends research in order to offer consumers a stylish product. The result is an improved shopper experience, with an aisle that is much more engaging and simple to navigate, and a stylish product that consumers would be proud to display both in their homes and when they’re on the go.
The new packaging is slowly being introduced in the UK, and will soon be available in markets across Europe.
To see the full new line click here
Heads up to our friends in the UK and Europe: Kleenex has just launched new packaging across its full range of products, designed by Sterling! The designs are being ushered in with the launch of a new product, Kleenex Sensitive, for those of us in need of something softer.

The clear and vibrant new packaging was chosen following trends research in order to offer consumers a stylish product. The result is an improved shopper experience, with an aisle that is much more engaging and simple to navigate, and a stylish product that consumers would be proud to display both in their homes and when they’re on the go.

The new packaging is slowly being introduced in the UK, and will soon be available in markets across Europe.

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Sterling Buzz…

Wednesday, November 6th, 2013

Sterling Director of Design Intelligence, Noah Armstrong speaks up about Why Good Design is About Creating Community in a new article on PSFK>>here.

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We’re so glad to have him on our team!

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Before and After: Del Monte

Monday, July 8th, 2013

The team at PhillippeBecker, Sterling’s west coast design office, recently partnered with Del Monte to bring the company’s fruit, vegetable and tomato products together under one unified design system.  Read all about it on the dieline!

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Häagen-Dazs Gelato

Wednesday, February 13th, 2013

We’re proud to introduce…

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Sterling Brands was brought in to develop outstanding premium packaging graphics that elevate the new Häagen-Dazs Gelato line without compromising the master brand.

Inspired by iconic Italian premium products outside the frozen dessert category, Sterling designed a sleek black and gold pack that exudes super-premiumness. Sterling maintained Häagen-Dazs’ existing base photography style to highlight the authenticity and thoughtfully crafted indulgence that goes into Häagen-Dazs’ ingredients, which are truly like no other.

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Sterling Buzz…

Tuesday, December 4th, 2012

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This past Saturday, Sterling volunteers set out on a mission with the Publicolor organization to enliven the Park Place Fundamentals Academy in Brooklyn.

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Using Benjamin Moore Paints, Sterlingites prepped walls with primer, had some laughs with the students and learned all about the range of programs Publicolor has to offer. For more information on this great, non-profit that provides design-based programs to at-risk youth, visit publicolor.org.

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We look forward to working with them in the future!

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Sterling Buzz…

Thursday, November 8th, 2012

Brand4Letter

We’re excited to share this great interview of Austin McGhie, our head of Strategy, on Intrepid Radio!

“You cannot brand anything unless you’re a Rancher. You position something and you become a brand…”

Tune in for the full broadcast: HERE

To learn more about Austin’s new book, click here.

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How to Market the Next President.

Tuesday, October 2nd, 2012

“There needs to be a sort of pride and brand stewardship and passion in your own beliefs, and certainty in your own beliefs — you don’t need everybody to like you,” says Millman.

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Check out more quotes from Debbie in Mashable’s new article How to Market the Next President. Click here for the full article.