Posts Tagged ‘Sterling Brands’

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“Emerging Horizons” at the International Advertising Association

Wednesday, January 25th, 2012

Over the Martin Luther King Day weekend Mac Love, a Business Development Manager at Sterling Brands (and artist), volunteered his creative skills to paint a mural in the New York office of the International Advertising Association (IAA).

Deborah Malone, IAA’s new President and Executive Director, wanted to reinvigorate the IAA New York office and bring some fresh energy to the space. As part of the office’s overhaul, Deborah offered to let Mac and his brother Harrison paint a mural on the central wall.

Before

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After

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Using the current office’s color palette, Mac and Harrison painted 7 blue waves or “seas/sees” to disrupt the edgy interior aesthetic. Together with Deborah, the Love Brothers selected 18 iconic international business structures, towers and landmarks to display vertically across the 7 wave’s horizons.

Starting with Australia, these structures flow from left to right on a journey west that includes the Sydney Opera House (Australia), New Tokyo Tower (Japan), Oriental Pearl Tower (China), Shanghai World Financial Center (China), Petronas Twin Towers (Malaysia), Mumbai Stock Exchange (India), Burj Dubai Tower (United Arab Emirates), Federation Tower (Moscow), Portside II (South Africa), The Pyramids (Egypt), La Defense (France), The Eiffel Tower (France), The Gherkin (England), The Freedom Tower (United States), The Canadian National Tower (Canada), Christ The Redeemer (Brazil), Library Tower (United States) and the United Nations Business Center (Brazil).

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When the IAA staff returned after the long weekend they were delighted and overjoyed with the mural’s transformation of the workspace. “It’s beautiful and gives the space a sense of warmth (even with the shades of blue), said one employee. “It involves people immediately… they want to be such good internationalists that they immediately try to name each building… and there are a few that do stump you!”

Mac & Harrison Love completed the mural in 2 days and have entertained the thought of returning to the space in the future to add more signature international structures to the landscape.

To see more of Mac and Harrison’s creative work, visit www.macloveart.com and www.harrisonlove.com

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Sterling Buzz…

Tuesday, November 1st, 2011

Check out all the great photos from Debbie’s book launch party for Brand Thinking– now up on our FB page >>Click to see more! (more…)

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Sterling Buzz…

Monday, October 24th, 2011

Think you’ve got what it takes to work in design at Sterling?

This past week, one of our favorite bloggers and authorities on design- David Airey- showcased Sterling Brands in his series “What Employers Look For”

>>Read the full story

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Up, Up and Away!

Thursday, June 30th, 2011

We’ve moved our digs to another historical outpost, setting up summer shop in the awesome Daily News building on 42nd and 3rd, which served as the model for the headquarters of the fictional newspaper The Daily Planet, in Superman!

After forging a new path to work this morning, we were simply stunned by this gorgeous, giant globe rising up from the floor of our new lobby. Taking it as a sign, we continue to embrace how the world is ever changing, charging us forward.

You can expect, as the Sterling clan are a brilliant and somewhat mischievous crowd, that we’ll make many new adventures and friends during our time protecting great brands. Stop by and visit us anytime you’re by the hub of Grand Central or taking a stroll on the East Side. But, for now, if you’ll beg our pardon, we just have to pop into this phone booth for a second…

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Book Review: The Social Animal by David Brooks

Thursday, June 9th, 2011

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OK, so I am not a big fan of the classic books on branding because generally, I find these lack inspiration and new news. What interests me more are those that tackle a subject that could “indirectly” have an impact on brand-building. One such recently published book is The Social Animal by David Brooks. And I have spent the last week or so reading it (twice actually) and wanted to share my thoughts. (more…)

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Sterling Buzz…

Monday, June 14th, 2010

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As the world gathers to enjoy FIFA’s 2010 World Cup, we’re doing a little celebration dance of our own at Sterling today. (more…)

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Cheers to Veuve Clicquot and the Trend of Luxurious Sustainability

Thursday, January 7th, 2010

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The French champagne brand Veuve Cliquot has a history of being progressive. In 1805 Mdme Cliquot Ponsardin made history when she assumed the company’s management, as one of the first women to do so. Continuing on with this driver of forward-thinking, Veuve Cliquot continues to stay progressive in the modern world, offering a Business Woman of the year award for the past two decades, and now, with their packaging. (more…)

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The Gifts You Give Yourself

Thursday, December 17th, 2009

In a recent Mintel presentation on Consumer Trends for 2010, there was an emphasis placed on the concept of Balance, and specifically our need to find balance between the low-end necessities we purchase and those few indulgences we still allow ourselves despite the recession- because we’re only human after all.

Right?

(more…)

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The Recession- the Generator of Happiness

Thursday, December 10th, 2009

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I recently read the Nancy Gibbs column in Time magazine entitled ‘The Happiness Paradox” and it sort of got me thinking. From a quick look online, there are literally hundreds of books on the uplifting subject of happiness and hardly a day goes by without the results of another study being launched on the topic.

But the basic question posed by the Time article remains – namely, why is it that Americans appear to be happier in this recession than they have been in previous ones? (more…)

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The Gift of Reading

Wednesday, September 2nd, 2009

After being inspired in 2006 by John Woods’ book “Leaving Microsoft to Change the World”, Sterling Brands has committed itself to supporting this important global initiative. (more…)