Have you ever thought about what drives your desire to buy things? Any thought given to why we brand things? Those are two questions Debbie set out to answer when she began an anthropological quest back in 2005. What got her started? A simple question about the most popular brand on the planet at the time. Check out her recent presentation at Khosla Ventures, one of Silicon Valley’s largest venture capital firms, as she describes her findings.
Posts Tagged ‘Sterling Brands’
Working with Hershey Global Design, Sterling Brands has created some fantastic and sustainable new packaging for Hershey’s Miniatures!
Check out our design and sustainability details below and click here to compare the new with the old, and learn more about this great design story!
Heart the new Southwest logo?
Our own Debbie Millman weighed in on the design in Forbes this morning.
“It is bold and engaging. It tells a fast story. It is definitely a warmer, more friendly presentation for the brand.”
We’re proud to announce that our newly-designed logo for the American Standard brand is now up for your review on Brand New:
âWe opted to celebrate the original identity, while infusing within it a certain modernity and âevidence of handâ that would prompt it to connect meaningfully with our targets. Given the evolutionary nature of the wordmark, we felt it critical to implement it in a way that felt fresh and clearly signaled change” -Â Kim Berlin, Creative Director at Sterling.
The team at PhillippeBecker, Sterlingâs west coast design office, recently partnered with Del Monte to bring the companyâs fruit, vegetable and tomato products together under one unified design system.Â Read all about it on the dieline!
We’re proud to introduce…
Sterling Brands was brought in to develop outstanding premium packaging graphics that elevate the new HĂ¤agen-Dazs Gelato line without compromising the master brand.
Inspired by iconic Italian premium products outside the frozen dessert category, Sterling designed a sleek black and gold pack that exudes super-premiumness. Sterling maintained HĂ¤agen-Dazs’ existing base photography style to highlight the authenticity and thoughtfully crafted indulgence that goes into HĂ¤agen-Dazs’ ingredients, which are truly like no other.
This past Saturday, Sterling volunteers set out on a mission with the Publicolor organization to enliven theÂ Park Place Fundamentals AcademyÂ in Brooklyn.
Using Benjamin Moore Paints, Sterlingites prepped walls with primer, had some laughs with the students and learned all about the range of programs Publicolor has to offer. For more information on this great, non-profit that provides design-based programs to at-risk youth, visit publicolor.org.
We look forward to working with them in the future!
We’re excited to share this great interview of Austin McGhie, our head of Strategy, on Intrepid Radio!
“You cannot brand anything unless you’re a Rancher. You position something and you become a brand…”
Tune in for the full broadcast: HERE