Posts Tagged ‘Sterling Brands’


Sterling Buzz…

Wednesday, November 6th, 2013

Sterling Director of Design Intelligence, Noah Armstrong speaks up about Why Good Design is About Creating Community in a new article on PSFK>>here.


We’re so glad to have him on our team!


Before and After: Del Monte

Monday, July 8th, 2013

The team at PhillippeBecker, Sterling’s west coast design office, recently partnered with Del Monte to bring the company’s fruit, vegetable and tomato products together under one unified design system.  Read all about it on the dieline!



Häagen-Dazs Gelato

Wednesday, February 13th, 2013

We’re proud to introduce…


Sterling Brands was brought in to develop outstanding premium packaging graphics that elevate the new Häagen-Dazs Gelato line without compromising the master brand.

Inspired by iconic Italian premium products outside the frozen dessert category, Sterling designed a sleek black and gold pack that exudes super-premiumness. Sterling maintained Häagen-Dazs’ existing base photography style to highlight the authenticity and thoughtfully crafted indulgence that goes into Häagen-Dazs’ ingredients, which are truly like no other.


Sterling Buzz…

Tuesday, December 4th, 2012


This past Saturday, Sterling volunteers set out on a mission with the Publicolor organization to enliven the Park Place Fundamentals Academy in Brooklyn.


Using Benjamin Moore Paints, Sterlingites prepped walls with primer, had some laughs with the students and learned all about the range of programs Publicolor has to offer. For more information on this great, non-profit that provides design-based programs to at-risk youth, visit


We look forward to working with them in the future!


Sterling Buzz…

Thursday, November 8th, 2012


We’re excited to share this great interview of Austin McGhie, our head of Strategy, on Intrepid Radio!

“You cannot brand anything unless you’re a Rancher. You position something and you become a brand…”

Tune in for the full broadcast: HERE

To learn more about Austin’s new book, click here.


How to Market the Next President.

Tuesday, October 2nd, 2012

“There needs to be a sort of pride and brand stewardship and passion in your own beliefs, and certainty in your own beliefs — you don’t need everybody to like you,” says Millman.


Check out more quotes from Debbie in Mashable’s new article How to Market the Next President. Click here for the full article.


Sterling Buzz…

Monday, October 1st, 2012

Sterling has received two silvers and two honorable mentions for our designs in the Creativity International Awards!




honorable mention

weberhonorable mention


>>click here to see all the award winning designs


Sterling Buzz…

Tuesday, September 11th, 2012

Philippe Becker, a brand design agency with a reputation for creating and re-imagining brands for leading CPG companies and retailers, has been acquired by Diversified Agency Services (DAS.) Philippe Becker is now joining forces with Sterling Brands.

“I have always had a great respect for Sterling Brands’ work,” said Philippe Becker, joint founder of the firm along with his brother David. “Our agencies share a singular passion for creating and designing the best consumer brands in the world. We believe our complementary expertise will allow us to do just that. We’re honored to be part of the Omnicom Group, home to some of the most influential communications companies in the world.”

And Debbie Millman, President of Sterling’s design group is equally thrilled.

“I have long admired the visual aesthetic of Philippe and his team. We are thrilled to be collaborating in innovative new ways with our brilliant new partners.”


Sterling Buzz…

Thursday, July 12th, 2012

This Weds, Sterlingites gathered their personal creations for display, leaving us dazzled by amazing artwork, culinary delights and quite a few homemade cocktails! — MADE: Sterling Art Show 2012!

Here are a few selects from the show — to see more, visit SB on FB by clicking here.


prints by designer, Andy Sir


a photo collage of designer Jacquie Parker’s greatest creation


wedding invite designed by Carl Gerhards


a print by resident fine artist, and new biz whiz- Mac Love


a printed textile of Debbie’s visual essays

See More>>