Posts Tagged ‘Sterling Brands’

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Häagen-Dazs Gelato

Wednesday, February 13th, 2013

We’re proud to introduce…

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Sterling Brands was brought in to develop outstanding premium packaging graphics that elevate the new Häagen-Dazs Gelato line without compromising the master brand.

Inspired by iconic Italian premium products outside the frozen dessert category, Sterling designed a sleek black and gold pack that exudes super-premiumness. Sterling maintained Häagen-Dazs’ existing base photography style to highlight the authenticity and thoughtfully crafted indulgence that goes into Häagen-Dazs’ ingredients, which are truly like no other.

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Sterling Buzz…

Tuesday, December 4th, 2012

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This past Saturday, Sterling volunteers set out on a mission with the Publicolor organization to enliven the Park Place Fundamentals Academy in Brooklyn.

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Using Benjamin Moore Paints, Sterlingites prepped walls with primer, had some laughs with the students and learned all about the range of programs Publicolor has to offer. For more information on this great, non-profit that provides design-based programs to at-risk youth, visit publicolor.org.

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We look forward to working with them in the future!

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Sterling Buzz…

Thursday, November 8th, 2012

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We’re excited to share this great interview of Austin McGhie, our head of Strategy, on Intrepid Radio!

“You cannot brand anything unless you’re a Rancher. You position something and you become a brand…”

Tune in for the full broadcast: HERE

To learn more about Austin’s new book, click here.

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How to Market the Next President.

Tuesday, October 2nd, 2012

“There needs to be a sort of pride and brand stewardship and passion in your own beliefs, and certainty in your own beliefs — you don’t need everybody to like you,” says Millman.

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Check out more quotes from Debbie in Mashable’s new article How to Market the Next President. Click here for the full article.

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Sterling Buzz…

Monday, October 1st, 2012

Sterling has received two silvers and two honorable mentions for our designs in the Creativity International Awards!

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>>click here to see all the award winning designs

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Sterling Buzz…

Tuesday, September 11th, 2012

Philippe Becker, a brand design agency with a reputation for creating and re-imagining brands for leading CPG companies and retailers, has been acquired by Diversified Agency Services (DAS.) Philippe Becker is now joining forces with Sterling Brands.

“I have always had a great respect for Sterling Brands’ work,” said Philippe Becker, joint founder of the firm along with his brother David. “Our agencies share a singular passion for creating and designing the best consumer brands in the world. We believe our complementary expertise will allow us to do just that. We’re honored to be part of the Omnicom Group, home to some of the most influential communications companies in the world.”

And Debbie Millman, President of Sterling’s design group is equally thrilled.

“I have long admired the visual aesthetic of Philippe and his team. We are thrilled to be collaborating in innovative new ways with our brilliant new partners.”

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Sterling Buzz…

Thursday, July 12th, 2012

This Weds, Sterlingites gathered their personal creations for display, leaving us dazzled by amazing artwork, culinary delights and quite a few homemade cocktails! — MADE: Sterling Art Show 2012!

Here are a few selects from the show — to see more, visit SB on FB by clicking here.

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prints by designer, Andy Sir

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a photo collage of designer Jacquie Parker’s greatest creation

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wedding invite designed by Carl Gerhards

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a print by resident fine artist, and new biz whiz- Mac Love

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a printed textile of Debbie’s visual essays

See More>>

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Global Trends: The Big 10

Thursday, March 8th, 2012

We invite you to explore this year’s biggest global trends for business, brought to us by Sterling Brands CEO, Simon Williams.

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“Emerging Horizons” at the International Advertising Association

Wednesday, January 25th, 2012

Over the Martin Luther King Day weekend Mac Love, a Business Development Manager at Sterling Brands (and artist), volunteered his creative skills to paint a mural in the New York office of the International Advertising Association (IAA).

Deborah Malone, IAA’s new President and Executive Director, wanted to reinvigorate the IAA New York office and bring some fresh energy to the space. As part of the office’s overhaul, Deborah offered to let Mac and his brother Harrison paint a mural on the central wall.

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Using the current office’s color palette, Mac and Harrison painted 7 blue waves or “seas/sees” to disrupt the edgy interior aesthetic. Together with Deborah, the Love Brothers selected 18 iconic international business structures, towers and landmarks to display vertically across the 7 wave’s horizons.

Starting with Australia, these structures flow from left to right on a journey west that includes the Sydney Opera House (Australia), New Tokyo Tower (Japan), Oriental Pearl Tower (China), Shanghai World Financial Center (China), Petronas Twin Towers (Malaysia), Mumbai Stock Exchange (India), Burj Dubai Tower (United Arab Emirates), Federation Tower (Moscow), Portside II (South Africa), The Pyramids (Egypt), La Defense (France), The Eiffel Tower (France), The Gherkin (England), The Freedom Tower (United States), The Canadian National Tower (Canada), Christ The Redeemer (Brazil), Library Tower (United States) and the United Nations Business Center (Brazil).

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When the IAA staff returned after the long weekend they were delighted and overjoyed with the mural’s transformation of the workspace. “It’s beautiful and gives the space a sense of warmth (even with the shades of blue), said one employee. “It involves people immediately… they want to be such good internationalists that they immediately try to name each building… and there are a few that do stump you!”

Mac & Harrison Love completed the mural in 2 days and have entertained the thought of returning to the space in the future to add more signature international structures to the landscape.

To see more of Mac and Harrison’s creative work, visit www.macloveart.com and www.harrisonlove.com

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Sterling Buzz…

Tuesday, November 1st, 2011

Check out all the great photos from Debbie’s book launch party for Brand Thinking– now up on our FB page >>Click to see more! (more…)