Posts Tagged ‘Sony’

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Devices: The New Identity Statement

Friday, July 23rd, 2010


These days, traveling, especially business traveling, has become a sort of anthropological adventure and I am not just talking about the charm of air travel. I include all forms of public transport. And one of the few benefits of being on the move is the opportunity to observe new patterns of consumer behavior.

warhol-discman

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If Someone Has to Win.. Then Someone Has to Lose.

Wednesday, August 26th, 2009

In our positioning work, we focus our time on designing winning strategies for our clients – strategies that are projective, aspirational and that focus on growth. Nothing surprising here. After all, positioning is all about the future and directing efforts to finding meaningful “white space”. (more…)